Privacy Policy

1. Introduction

At Luyando Agency ("we", "our" or "the company"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website luyandoagency.com and our marketing and sales automation services for real estate agents (Content Automation System and Secretaria AI).

By using our website and services, you accept the practices described in this policy.

2. Information We Collect

2.1 Information you provide directly:

When you complete our contact form or hire us for services, we may collect:

• Full name
• Email address
• Phone number
• Location (country/city)
• Service information you're interested in
• Project details or message
• Video material you send us for editing

2.2 Automatically collected information:

When you visit our website, we may automatically collect:

• IP address
• Browser type and device
• Pages visited and time spent
• Date and time of access

2.3 WhatsApp information (Secretaria AI):

If you signed up for the Secretaria AI service, when a lead messages you on WhatsApp our system may process the content of the message (in order to reply), the contact phone number, and the property details being asked about. As explained in section 6, we do not retain the literal content of these conversations — only a context summary needed for follow-up, stored in your CRM.

3. Cookies and Tracking Technologies

Our website uses the Meta Pixel (from Meta/Facebook), a tool that places cookies in your browser to measure the performance of our ads and understand how you interact with the site after seeing one of our ads on Facebook or Instagram. This tool may collect data such as the pages you visit, your IP address, and your interaction with the site, and share that information with Meta Platforms, Inc. in accordance with its own privacy policy.

We do not use additional analytics tools (such as Google Analytics) or third-party tracking cookies beyond the Meta Pixel described above.

This pixel is not activated automatically. When you enter our site you'll see a notice where you can accept or decline its use; it only activates if you choose "Accept." You can change your mind at any time by clearing this site's browsing data in your browser settings (which makes the notice appear again). For more control over how Meta uses your data, you can review your ad settings directly in your Facebook or Instagram account.

Since we also operate in the United States and Canada: if you're a California resident, you have the right to opt out of us "sharing" your information for advertising purposes under the CCPA/CPRA — declining the cookie notice does exactly that. If you're in Canada, our use of these cookies is based on your express consent under PIPEDA (and, if you're in Quebec, under Law 25, which requires tracking to be off by default until you accept it — which is how it's set up here).

4. How We Use Your Information

We use the collected information for the following purposes:

• Respond to your inquiries and provide information about our services
• Process and fulfill your video editing service requests
• Communicate with you about your project, updates and deliveries
• Send confirmations of form submissions
• Improve our services and customer experience
• Comply with legal obligations
• Send our monthly newsletter with real estate market trends (if you've subscribed)
• Respond to real estate leads via WhatsApp, schedule visits, and provide automated follow-up (Secretaria AI)

5. How We Share Your Information

We do not sell, rent, or share your personal information with third parties for marketing purposes.

We may share your information only in the following circumstances:

• Service providers: Companies that help us operate our business under strict confidentiality agreements — including hosting, payment processing, email services, and the artificial intelligence providers we use to process WhatsApp messages within Secretaria AI (OpenRouter and Anthropic).
• Legal requirements: When required by law, court order, or legal process.
• Rights protection: To protect our rights, property, or safety, or those of our clients.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

• Contact information: Retained while you maintain a business relationship with us or until you request deletion.
• Video material: Stored during the project duration and up to 30 days after final delivery, then deleted from our servers.
• Billing data: Retained according to legal tax and accounting requirements (generally 5-7 years).
• WhatsApp conversations (Secretaria AI): we do not retain the literal content of your conversations — our system only stores a context summary in your CRM needed for follow-up (for example, which property the lead is interested in), not the full conversation. That summary is kept while the real estate agent client keeps the service active with us; if they cancel, it's deleted.

7. Data Security

We implement appropriate technical, administrative, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure storage on protected servers
• Limited access to authorized personnel only
• Regular backups

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

8. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we have about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data ("right to be forgotten").
• Restriction: Request limitation of processing of your data.
• Portability: Request to receive your data in a structured, commonly used format.
• Opposition: Object to the processing of your personal data.

To exercise any of these rights, contact us at: [email protected]

9. International Transfers

Since we operate services in USA, Canada, and Mexico, your information may be transferred and processed in these countries. By using our services, you consent to these transfers.

Although we do not currently have clients in Europe, if we provide services to European Union residents in the future, we will comply with the General Data Protection Regulation (GDPR).

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we discover we have collected information from a minor, we will delete it immediately.

11. Links to Third-Party Sites

Our website may contain links to social media (Instagram, TikTok) and other third-party platforms. We are not responsible for the privacy practices of these sites. We recommend reading their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this document indicates when it was last revised.

We will notify you of significant changes through a prominent notice on our website or by email.

13. Contact

If you have questions, concerns, or requests related to this Privacy Policy or the handling of your personal data, contact us:

Luyando Agency
ARTURO GRADOS LUYANDO
Tax ID (RFC): GALA9304264A4
CALLE 2DA DE MATAMOROS 74 A, COL. SAN PABLO AHUATEMPAN
SANTA ISABEL CHOLULA, PUEBLA, C.P. 74350, Mexico
Email: [email protected]
WhatsApp: 2212067782
Website: www.luyandoagency.com